Privacy Policy

1. Who we are

Steered (“we”, “us”, “our”) is a UK-based car recommendation service. We are the data controller for personal data collected through our website at steered.co.uk.

2. What data we collect

When you place an order, we collect:

• Contact details — your name, email address, and phone number
• Car preferences — budget, fuel type, transmission, condition preference, intended uses, brand preferences, and any additional notes you provide
• Payment information — processed securely by Stripe. We do not store your card details
• Order metadata — package selected, amount paid, order status, and timestamps

3. How we use your data

We use your personal data to:

• Research and prepare your personalised car recommendations
• Deliver your recommendations via email and, for Premium customers, by phone
• Send you an order confirmation email
• Process your payment via Stripe
• Respond to any follow-up queries or revision requests

We do not use your data for marketing purposes unless you explicitly opt in. We do not sell, rent, or share your personal data with third parties for their marketing purposes.

4. Legal basis for processing

We process your personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

• Contract — to fulfil your order and deliver the service you have paid for
• Legitimate interest — to administer our business, improve our service, and communicate with you about your order

5. Third-party services

We use the following third-party services that may process your data:

• Stripe — payment processing. Stripe's privacy policy is available at stripe.com/privacy
• Resend — email delivery for order confirmations
• Google Analytics — anonymous website usage analytics, only with your consent. Google's privacy policy is available at policies.google.com/privacy

These services process data only as necessary to provide their respective functions and are bound by their own privacy policies.

6. Data retention

We retain your order data for as long as necessary to provide our service and for a reasonable period afterwards to handle any follow-up queries. We will delete your personal data upon request, subject to any legal obligations that require us to retain it.

7. Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Request a portable copy of your data

To exercise any of these rights, please contact us at the email address below.

8. Cookies

We use Google Analytics to understand how visitors use our site. Google Analytics sets cookies to collect anonymous usage data such as pages visited and time spent on the site. These cookies are only set if you give your consent via the cookie banner shown when you first visit.

You can change your preference at any time by clearing your browser's local storage for this site. We may also use essential cookies required for the website to function correctly (such as session management during checkout).

9. Data security

We take reasonable measures to protect your personal data, including encrypted connections (HTTPS), secure payment processing via Stripe, and restricted access to our systems. However, no method of transmission over the internet is 100% secure.

10. Contact us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at [email protected].

11. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.